It has been well documented that developing a sales process has a huge impact on improving sales rep performance. Unfortunately, most companies do not get consistent, pertinent information regarding sales rep compliance to the sales process. At Front Row we have developed a sales process through our custom activity card. We create a custom activity card identifying the most important information that sales reps need to address in every sales call.

    These questions might include:
  • Who was contacted
  • Purpose of the call
  • Result
  • Follow up date & time
  • Issues
  • Competitive information
  • Contact information

The activity card forces the sales rep to follow the sales process and gives the company feedback on the key components inside the sales process. The creation of the activity card forces management to come into agreement of the key sales strategies and is the single most important part of the Front Row system.