Every company can improve their communication system. Front Row provides a system that allows management to quickly and easily connect with their sales reps. The Front Row message center allows the management team to send an email or text message out to the field. The texting component has a reported open rate of 98% in less than 5 minutes. This is a fantastic way of getting a message across to your reps. Imagine being a manager using Front Row and seeing a report come in with a fantastic sale attached. The manager can use the message centre to immediately send a text back recognizing the successful sale. Management can also send a text to all the reps announcing a one day price discount and follow the results using Front Row.